CORE VALUE
CORE VALUE
| INTEGRITY | - | Transparency with ethical standards in our business dealings at all times. | |
| PRODUCTIVITY | - | Achieve Superior results through high performance culture. | |
| QUALITY | - | Pursue for the highest quality standards in our products and services. | |
| TEAMWORK | - | Our People's collective work force is our greatest competitive advantage. | |
| CUSTOMERS | - | Serving efficiently and competently to exceed expectations. | |
| COST EFFICIENT | - | A business mindset that continuously identify cost-effective and value-added initiative that contributes to the profitability of the organization. |
VISION
| To be a world class integrated Wood-Based Panel producer blending advanced technology with innovative thinking. | |
| To lead the engineered wood-based industry with its products & aggresssive plans for growth. | |
| To continue its pursuit to reach new horizons & never-ending quest to be the best. |
MISSION
| To produce environmentally-friendly quality Medium Density Fibreboard, Particleboard and downstream products through a well-managed afforestation program by a committed workforce. | |
| To achieve long term growth whilst maintaining our reputation as a leading producer delivering satisfaction and confidence to our valued customers. | |
| To Excel in all operations by improving production processes and cost control |